your key to success in the specialty coffee industry

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Bellissimo Client Featured in Forbes Magazine

According to Forbes Magazine, Eurotazza Coffeehouse, opened by Bellissimo client Keira Moody in Dallas, Texas, is one of the five best boutique coffeehouses in the United States.

We helped Keira design her coffeehouse, plan her menu, select her equipment and suppliers and we were there for her store opening and training. Keira is also a graduate of Bellissimo's American Barista & Coffee School.

Congratulations, Keira!

Click here to read the Forbes article.

bellissimo: your key to profits

Since 1991, Bellissimo Coffee InfoGroup has set the standard for education, training and consulting in the specialty coffee industry. Thousands of coffee business owners have benefited from our expertise and created successful, profitable operations from cafes to drive-thrus to major chains across the country.

Bellissimo's expertise can help make your business profitable.

  • We have a 18-year history in the specialty coffee industry.
  • Our clients include Fortune 500 companies as well as American and International entrepreneurs.
  • Our consulting team includes the most trusted names in the coffee industry with over 100 years of combined experience.
  • Bellissimo does not sell coffee or equipment. The consulting services you receive from us are unbiased and in your best interest, not ours.
  • In addition to our comprehensive consulting services, we offer a variety of business and barista training programs.
  • We are the only coffee consulting company that produces a comprehensive line of educational books and DVDs to back our consulting services. Bellissimo has written and published four coffee business manuals, including Bean Business Basics, and produced 13 coffee shop training DVDs, including Espresso 101, the industry's standard for barista training.
  • Bellissimo's founder, Bruce Milletto, is recognized by the media as the "voice of the specialty coffee industry."
  • Our films, books and DVDs have won numerous awards from the specialty coffee industry and at International film festivals.
  • We founded the American Barista & Coffee School [ABC's] in Portland, OR, the first and only professional school in the U.S.devoted to coffee business education and hands-on barista training.
  • Our consultants hold key committee positions with the Specialty Coffee Association of America.
  • Click here to find out how easy it is to consult with Bellissimo and how our consulting process works.

2007 WBC Silver Sponsor Tokyo

Bellissimo Coffee infoGroup is a silver sponsor of the 2007 World Barista Championships in Tokyo, Japan July 31 to August 2.

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Bellissimo Blog

Bruce
05.12.08
SCAA ‘08 and Fish
Well, we have finally dug out after most of the staff spent almost a week in Minneapolis at the 20th Annual Specialty Coffee Association of America Conference and Exhibition. The last few SCAA shows have been little other than class reunions. I have to go back quite a few years to remember an SCAA show that was well attended and generated the amount of business necessary to justify the enormous expense involved in participating. Booth prices are currently almost $3,000 dollars for a 10 foot by...
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bellissimo in the news

One of the most common entrepreneurial fantasies is to start a coffeehouse, to brew the best java while the cast of Friends sips and chats for hours on plush sofas. But with Starbucks on practically every corner, is it still possible for smaller outfits to be successful? Absolutely, claims Bruce Milletto, president of Bellissimo Coffee Info-Group, a coffee business consulting firm in Eugene, Oregon. According to Milletto, the keys to success in the coffee business lie in stellar customer service and great ambience, in addition to a high-quality product. "It's not about the coffee; it's about the break," he explains. "That's why so many [coffeehouses] exist--they're social meeting places."

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