

Starting a Coffee Shop Business Podcast
Produced by Startingabiz.com | June 30th, 2009
Bruce Milletto, president of Bellissimo Coffee InfoGroup and founder of the American Barista and Coffee School, offers his insight about how to start a coffee business to podcast host Matt Thomas of StartingABIZ.com. Bruce offers expert advice about getting started, choosing a location, picking the right coffee and espresso equipment, and more. [24 minute podcast]
Click here to listen to Starting a Coffee Shop Business Podcast

For more than 25 years, Bellissimo Coffee InfoGroup has been advising the specialty coffee industry and setting the standard for education, training and consulting. Thousands of coffee business owners have benefited from our expertise and created successful, profitable operations from cafes to drive-thrus to major chains across the country.
A Team Approach
Bellissimo differs from other coffee-business consulting firms in that we take a team approach to your project, drawing on the skills of a wide range of coffee-industry professionals in marketing, finance, operations, roasting, graphic design and training. As a result, your business benefits from the multiple perspectives of our diversely talented and experienced team members. After we assess your needs, we will match the right consultant to each phase of your project, giving you optimal impact for your consulting dollar.
We Offer 100 Percent of What You Need
Many consultants can help you with the portion of your business that is
visible to your customers: store appearance, product choices and
customer service.
But what about the behind-the-scene requirements it takes to open and
operate a profitable specialty coffee business: negotiating the best
lease, choosing the right equipment and having a properly trained staff
who can wow your customers with the perfect latte every time.
According to Forbes Magazine, Eurotazza Coffeehouse, opened by Bellissimo client Keira Moody in Dallas, Texas, is one of the best boutique coffeehouses in the United States.
We helped Keira design her coffeehouse, plan her menu, select her equipment and suppliers and we were there for her store opening and training. Keira is also a graduate of Bellissimo's American Barista & Coffee School.
Congratulations, Keira!
Click here to read the Forbes article.


One of the most common entrepreneurial fantasies is to start a coffeehouse, to brew the best java while the cast of Friends sips and chats for hours on plush sofas. But with Starbucks on practically every corner, is it still possible for smaller outfits to be successful?
Absolutely, claims Bruce Milletto, president of Bellissimo Coffee Info-Group, a coffee business consulting firm in Eugene, Oregon. According to Milletto, the keys to success in the coffee business lie in stellar customer service and great ambience, in addition to a high-quality product. "It's not about the coffee; it's about the break," he explains. "That's why so many [coffeehouses] exist--they're social meeting places."