Bruce Milletto, president of Bellissimo Coffee InfoGroup, spills the beans on how you can create a successful and profitable coffee business.
I have had the dream of opening my own coffee café for 15 years and moved to a brand new community in Arizona for that purpose. Several people advised me that the Coffee Fest trade show was a must before making any decisions.
My husband and I went to the Fest held in Seattle October '05 and signed up for several of their seminars, one of which was hosted by Bellissimo with Bruce Milletto as the speaker. As I sat and listened, I was inspired by his approach. His vision as to what a coffeehouse...Read More...
should encompass matched the vision I had held in my heart for so many years. When I was able to talk with him in person, I was even more impressed with the time he took with me and the personal attention he gave to "my" dream.
When I returned home, I called Bellissimo and discussed our plan to go forward. The entire staff was so gracious to me. The first service I contracted for was a Business and Financial Plan. I was truly blown away at how beautifully it was written...before my eyes...my dream unfolded on paper. They also contracted my logo development. My business plan and logo have been so well received and have given me such an excellent, high-end representation, that I truly believe that Bellissimo is the reason.
I got the space my café will be in as well as the financial backing I need. The great thing is, I can call Bellissimo any time I want to ask a question. They keep their word when they say, "We're your consulting company for life." They showed such personal interest in "little ole me" and really made me feel like I was a million dollar client.
And as we prepare to open at the end of 06', it's so reassuring to know they've got my back!
The Bellissimo Approach
Bellissimo differs from other coffee-business consulting firms in that we take a team approach to your project, drawing on the skills of a wide range of coffee-industry professionals in marketing, finance, operations,roasting, graphic design and training. As a result, your business benefits from the multiple perspectives of our diversely talented and experienced team members. After we assess your needs, we will match the right consultant to each phase of your project, giving you optimal impact for your consulting dollar.
While there are many ways Bellissimo can help you open or expand your business, they generally fall under the following categories:
The American Barista & Coffee School (ABC's)
ABC's is Bellissimo's flagship program for the new coffee business entrepreneur. ABC's workshops are designed to give you or your staff the information and training needed to succeed in today's highly competitive retail specialty coffee market. Workshop sessions include lectures and demonstrations followed by hands-on practice. Our small workshop sizes insure a personalized experience led by coffee business professionals who have owned and operated successful retail coffee operations.
New Business Consulting
In addition to our extensive training programs offered through ABC's, Bellissimo’s new business consulting services can help you realize your dream of opening a specialty coffee business. We can assist you from the first stages of creating your business plan all the way up to your opening day. Call 800.655.3955 to talk to one of our consultants, or (Read More).
Existing Business Consulting
Our consultants will analyze your current business situation, spend time with you determining your long-term goals and create a roadmap as to how to achieve these goals towards long-term profitability. Bellissimo trainers can also help on-site, training or re-training employees and assisting you in creating and improving operational systems to assure business success. Call 800.655.3955 to talk to one of our consultants, or (Read More).
Corporate Business Consulting
The depth of our knowledge and the quality of Bellissimo's contacts within the industry mean that whether you need to expand markets for your existing products or develop an entirely new venture, we have the experience, the insight and the credibility to help you achieve success. Call 800.655.3955 to talk to one of our consultants, or (Read More).
Books and DVDs on Coffee Business Start-up
Bellissimo's award-winning books and DVDs have set the industry standard for training and education in the specialty coffee industry. Our top-selling books, training DVDs and start-up packages give you all of the information you need to open and operate a successful coffee business. (Read More.)
No other coffee business consulting company has our experience. Our team includes the most trusted names in the coffee industry with over 75 years of combined experience.