your key to success in the specialty coffee industry

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Bellissimo Client Featured in Forbes Magazine

According to Forbes Magazine, Eurotazza Coffeehouse, opened by Bellissimo client Keira Moody in Dallas, Texas, is one of the best boutique coffeehouses in the United States.

We helped Keira design her coffeehouse, plan her menu, select her equipment and suppliers and we were there for her store opening and training. Keira is also a graduate of Bellissimo's American Barista & Coffee School.

Congratulations, Keira!

Click here to read the Forbes article.

bellissimo: your key to profits

Since 1991, Bellissimo Coffee InfoGroup has set the standard for education, training and consulting in the specialty coffee industry. Thousands of coffee business owners have benefited from our expertise and created successful, profitable operations from cafes to drive-thrus to major chains across the country.

Many consultants can help you with the portion of your business that is visible to your customers: store appearance, product choices and customer service. But what about the behind-the-scene requirements it takes to open and operate a profitable specialty coffee business: negotiating the best lease, choosing the right equipment and having a properly trained staff who can wow your customers with the perfect latte every time.

Bellissimo is the only coffee business consulting company that can give you 100% of what you need: from creating your initial business plan, to choosing a winning concept, to setting up your on-going operational systems after you've opened your doors. And unlike most other coffee business consultants, Bellissimo does not sell coffee or equipment-the information you receive from us is unbiased and in your best interest, not ours.

Bellissimo's expertise can help make your business profitable.

  • We have a 18-year history in the specialty coffee industry.
  • Our clients include Fortune 500 companies as well as American and International entrepreneurs.
  • Our consulting team includes the most trusted names in the coffee industry with over 100 years of combined experience.
  • Bellissimo does not sell coffee or equipment. The consulting services you receive from us are unbiased and in your best interest, not ours.
  • In addition to our comprehensive consulting services, we offer a variety of business and barista training programs.
  • We are the only coffee consulting company that produces a comprehensive line of educational books and DVDs to back our consulting services. Bellissimo has written and published four coffee business manuals, including Bean Business Basics, and produced 13 coffee shop training DVDs, including Espresso 101, the industry's standard for barista training.
  • Bellissimo's founder, Bruce Milletto, is recognized by the media as the "voice of the specialty coffee industry."
  • Our films, books and DVDs have won numerous awards from the specialty coffee industry and at International film festivals.
  • We founded the American Barista & Coffee School [ABC's] in Portland, OR, the first and only professional school in the U.S.devoted to coffee business education and hands-on barista training.
  • Our consultants hold key committee positions with the Specialty Coffee Association of America.
  • Click here to find out how easy it is to consult with Bellissimo and how our consulting process works.

2007 WBC Silver Sponsor Tokyo

Bellissimo Coffee infoGroup was a silver sponsor of the 2007 World Barista Championships in Tokyo, Japan July 31 to August 2.

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Bellissimo Blog

Bruce
09.02.08
PowerPoints + Foot...
Labor Day is history and now it's back to work and time to prepare for Coffee Fest Seattle, which is always an interesting show. I’m speaking on four separate occasions and I’m doing some last minute tweaks and changes to my PowerPoints. I also just sent PowerPoints off to Russia to give them time to translate them before the Russian coffee conference on October 1 to 4, at which I will again be speaking four times.Last Friday and Saturday I was in Eugene. Not only was I able to connect with old...
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America's Best Coffee School

Matt Milletto + ABC's Get Big National Press in July!

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bellissimo in the news

One of the most common entrepreneurial fantasies is to start a coffeehouse, to brew the best java while the cast of Friends sips and chats for hours on plush sofas. But with Starbucks on practically every corner, is it still possible for smaller outfits to be successful? Absolutely, claims Bruce Milletto, president of Bellissimo Coffee Info-Group, a coffee business consulting firm in Eugene, Oregon. According to Milletto, the keys to success in the coffee business lie in stellar customer service and great ambience, in addition to a high-quality product. "It's not about the coffee; it's about the break," he explains. "That's why so many [coffeehouses] exist--they're social meeting places."

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